Cova, B., Kozinets, R. V. & Shankar, A. (Eds.). 2007. Consumer Tribes. Oxford: Elsevier Butterworth Heinemann.

Saren, M., Maclaran, P., Goulding C., Elliott, R., Shankar A., & Catterall, M. (Eds.). 2007. Critical marketing: Defining the field. Oxford: Elsevier Butterworth Heinemann.

Bradshaw, A and Shankar, A. (eds.) (2010). The Production and Consumption of Music, London: Routledge.

Leading Refereed Journal Papers

Marder, B, Joinson, A. Shankar, A, and Thirlaway, K. (2016) “Strength Matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social media.” Computers in Human Behavior, 61(August), 52-62.

Marder, B. Joinson, A., Shankar, A. & Houghton, D. (2016) “The Extended ‘Chilling Effect’ of Facebook: The Cold Reality of Ubiquitous Social Networking.” Computers in Human Behavior, 60(July), 582-592.

Bailey, L., Griffin, C. & Shankar, A. (2015) “Not a Good Look: Impossible Dilemmas for Young Women Negotiating the Culture of Intoxication,” Substance Use and Misuse, 50(6), 747-758.

Goulding, C., Shankar, A. & Canniford, R. (2013),“Learning to be Tribal: Facilitating the Formation of Consumer Tribes,” European Journal of Marketing, 47(5/6), 813-832.

Canniford, R. and Shankar, A. (2013),“Purifying Practices: How Consumers Assemble Romantic Experiences of Nature,” Journal of Consumer Research, 39(5), 1051-1069.

Naidoo, R., Shankar, A. & Veer, E. (2011) “The Consumerist Turn in Higher Education: Policy Aspirations and Outcomes,” Journal of Marketing Management, 27 (11/12), 1142-1162.

Goulding, C & Shankar, A. (2011), “Club Culture: Neo-Tribalism and Ritualized Behavior,” Annals of Tourism Research, 38(4), 1435-1543.

Veer, E. & Shankar, A. (2011), “Forgive me Father, for I do not give full justification for my sins: How religious consumers justify the acquisition of material wealth,” Journal of Marketing Management, 27 (5/6), 547-560.

Nuttall, P., Shankar, A. & Beverland, M. (2011), “Mapping the unarticulated potential of qualitative research: Stepping out of the shadow of quantitative studies,Journal of Advertising Research, 51(1), 153-166.

Evans, A., Riley, S. & Shankar, A. (2010), “Postfeminist Heterotopias: Negotiating Safe and Seedy in the Ann Summers Sex Shop Space,” European Journal of Women’s Studies, 17(3), 211-229.

Evans, A., Riley, S. & Shankar, A. (2010), “Technologies of Sexiness: Theorizing Women’s Engagement in the Sexualization of Culture,” Feminism & Psychology, 20(1) 114-131.

Shankar, A. (2009), “Reframing Critical Marketing,” Journal of Marketing Management, 25 (7/8), 681-696.

Goulding, C., Shankar, A., Elliott, R. & Canniford, R. (2009), “The Marketplace Management of Illicit Pleasure,” Journal of Consumer Research, 35 (February), 759-771.

Shankar, A., Elliott, R. & Fitchett, J. (2009),“Consumption, Identity and Narratives of Socialization.” Marketing Theory, 9 (1), 75-94.

Shankar, A., Whittaker, J. & Fitchett, J. (2006), “Heaven Knows I’m Miserable Now.” Marketing Theory, 6 (4), 485-505.

Shankar, A., Cherrier, H. & Canniford, R. (2006), “Consumer Empowerment: A Foucauldian Interpretation.” European Journal of Marketing, 40 (9/10), 1013-1030.

Goulding, C. & Shankar, A. (2004), “Age is just a Number: ‘Rave’ Culture and the Cognitively Young ‘Thirty Something’.” European Journal of Marketing, Vol. 38 (5/6), 641-658.

Goulding, C., Shankar, A. & Elliott, R. (2002),“Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities.” Consumption, Markets and Culture, 5 (4), 261-284.

Shankar, A. & Fitchett, J. (2002), “Having, Being & Consumption.” Journal of Marketing Management, 18 (5/6), 501-516.

Shankar, A. & Patterson, M. (2001), “Interpreting the Past, Writing the Future.” Journal of Marketing Management, 17 (5/6), 481-501.

Shankar, A., Elliott, R. & Goulding, C. (2001), “Understanding Consumption: Contributions from a Narrative Perspective.” Journal of Marketing Management, 17 (3/4), 429-453.

Shankar, A. & Goulding, C. (2001), “Interpretive consumer research: two more contributions to theory and practice,” Qualitative Market Research: An International Journal, 4 (1), 7-16.

Shankar, A. (2000), “Lost in Music? Subjective Personal Introspection and Popular Music Consumption.” Qualitative Market Research: An International Journal, 3 (1), 27-37.

Shankar, A. (1999), “Advertising’s Imbroglio.” Journal of Marketing Communications, 5(1), 1-17.

Shankar, A. & Horton, B. (1999), “Ambient Media: Advertising’s New Media Opportunity?” International Journal of Advertising,18 (2), 305-322.